Blog

Author: Sky Bohannon


The Importance of Logos and Branding

As the face of a company, logos form a big part of the branding efforts that make or break people’s perceptions of your product. Logos are an integral business marketing element, as they act as a company’s major graphical representation, anchoring the brand as the single most visible manifestation of the company within the target market, according to the Houston Chronicle. From fonts to colors to graphics, a logo must be recognizable and consistent for it to be successful.

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If you own a business, chances are you have a website or at least plan on getting one. Whether you’ve yet to partner with a reputable web design firm or you have in the past but aren’t satisfied, we can help you discern how to decide between a custom website and a template website. Both have their advantages and disadvantages; ultimately, it’s up to you to decide which one is best for your business and budget.

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Targeting the Right Audience with Killer Signage

Back in the “old days,” people got into the sign business through apprenticeships where they learned the painstaking craft of designing and creating signage for businesses. That’s because signs had to be hand painted, and it often took several years to get it down just right. Fast forward to today and everyone’s an expert, due in large part to vinyl cutters and plotters designed for large-scale production that can make the task of creating signs easy-peasy. With these tools so readily available now-a-days, it seems everyone has become a sign designer. However, there’s much more to the process than you may think.

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Knowing where to invest your money when it comes to your business website will mean the difference between success and failure. If you remember that an investment in words that resonates with your potential customers, teaches them something and drives traffic to your site all at the same time, you’re doing pretty well. For that, you’ll need a professional copy writer who is well-versed in using words to educate, inspire, interest and convert. We’ve all heard the classic adage that content is king. Nowhere is this more important than in your website and even the way you approach social media. You want people to trust that you’re the authority in your given market. You want to drive traffic to your site. The best way to achieve this is through solid professional content.

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Some people my pause when they first hear the cost of a vehicle wrap. Then they may even set out to find the cheapest company to complete the job. But this could be a big mistake. We’ve all heard time and again “You get what you pay for”, and as we all know this statement couldn’t be more true. But some people still want to save money. Finding a well qualified company with a good reputation to complete the job could be well worth that extra cash. Taking the cheapest route could end up costing you more in the long run. Some companies offer a lower price and then end up cutting corners to make up for the difference. They may not spend the time needed for a good design layout or the time to install a wrap correctly. They may even use cheaper materials that won’t hold up to the elements as well or as long.

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