Targeting the Right Audience with Killer Signage

Back in the “old days,” people got into the sign business through apprenticeships where they learned the painstaking craft of designing and creating signage for businesses. That’s because signs had to be hand painted, and it often took several years to get it down just right. Fast forward to today and everyone’s an expert, due in large part to vinyl cutters and plotters designed for large-scale production that can make the task of creating signs easy-peasy. With these tools so readily available now-a-days, it seems everyone has become a sign designer. However, there’s much more to the process than you may think.