Some people my pause when they first hear the cost of a vehicle wrap. Then they may even set out to find the cheapest company to complete the job. But this could be a big mistake. We’ve all heard time and again “You get what you pay for”, and as we all know this statement couldn’t be more true. But some people still want to save money. Finding a well qualified company with a good reputation to complete the job could be well worth that extra cash. Taking the cheapest route could end up costing you more in the long run. Some companies offer a lower price and then end up cutting corners to make up for the difference. They may not spend the time needed for a good design layout or the time to install a wrap correctly. They may even use cheaper materials that won’t hold up to the elements as well or as long.
The next step is to research the company you plan to hire for your wrap. Do they have many years of experience and a good track record? Are there any vehicles out on the road that they’ve done recently? Have you seen any of their wraps up close? Are they incorporating good design practices? Looking at their work will help you feel more confident when hiring a company and whether or not they will create a good design for you that will be easy to read and understand for years to come.
Did you know that you only have about 6 seconds to read and understand a mobile advertisement? That is why it is so important to take the time necessary to create a good design layout. Making sure your brand identity is communicated well and that the copy is prioritized so that it is able to be read in a short amount of time.
After your wrap is designed, printed and laminated, the next step would be the actual installation. It is essential that your wrap be installed by someone with experience. Taking proper care to clean every nook and cranny of the vehicle will make sure that the vinyl adheres to the surface correctly. It is important that the installer knows the materials well and how far they will stretch over certain areas where it will not effect the long term durability of the wrap. It is best to choose a company that uses knifeless tape so as not to cut into the paint or clear coat of your vehicle. Vinyl must be heat set after the installation process to help ensure that your wrap is secure and adhering to the vehicle like it should. After this, the vehicle should remain at room temperature for 24 hours.
You should also know that even though wraps usually don’t damage vehicles, there is always a slight possibility. This usually doesn’t happen with new vehicles or wraps that are properly cared for, but if the vehicle has had body work done, then it is possible that pieces of paint could come off. Also, you may need to have the horizontal areas of the wrap, such as the hood or roof replaced once during the lifetime of your wrap since these areas are prone to more sun exposure. Other than that vehicle wrapping is a good investment.
I hope this article helps when it comes time to choose the best company for the job. If done correctly, it will be the best investment in advertising you could make.